Marketing Coordinator
A Marketing & Social Media Coordinator is tasked with managing and executing marketing campaigns across various online platforms, including social media channels, to enhance brand visibility, engage with target audiences, and drive traffic and conversions, while also analyzing and optimizing campaign performance to achieve marketing objectives.
Job Summary
-
Collaborate with the graphic design team to produce promotional materials.
-
Coordinating, editing, and optimizing any material concerning advertising, branding, and marketing.
-
Research and analyze customer data like needs, satisfaction, etc.
-
Build and introduce social media strategy through competitive analysis, identification of channels, benchmarking, and messaging.
-
Create effective marketing plans and strategic options for advertising
-
Plan schedules such as posts, stories, and other branded content.
-
Develop and maintain good relationships with relevant media contacts
-
Generate, edit, publish and distribute regular content that builds brand awareness (original text, images, or video).
-
Write long and short-form social media posts and pages, ensuring content is consistent across channels and ensuring brand consistency.
-
Engage with customers on Facebook, Instagram, and other platforms.
-
Engage with user-generated content on which we are tagged.
-
Manage influencer relationships and assist in campaign management and budget planning.
Required Skills
-
Proven work experience as a Social Media Coordinator.
-
Expertise in multiple social media platforms.
-
Ability to deliver creative content (text, image, and video).
-
Familiarity with online marketing strategies and marketing channels.
-
Ability to grasp future trends in digital technologies and act proactively.
-
Excellent communication skills.
-
Multitasking and analytical skills
-
BS degree in Marketing, New media, or relevant field.
-
Most importantly must LOVE marketing/social media and can have fun with it
